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← Day 05: Ignite DAY 05 · BRIEFING AND GATE

Can someone else use it, what would it cost, and what next?

Today someone other than you uses the slice, you put the costs on a page, and you name a decision with its evidence. Then you show it.

Preview or local demoOne real userCost per userBreak-evenDecision memoFive-minute demo
Present slides Full screen, one slide at a time · 7 slides
TODAY 01

What you will leave with today

  • The slice running on a preview URL or as a local demo
  • Notes from one real person using it unaided, with a count
  • Costs per user, including AI, and break-even on a page
  • A decision memo and a five-minute demo

OUTPUT · product/05-decision.md + the demo

RECAP · DAY 1 02

Ignite in one day

  1. RUN ITA preview URL or a local demo; secrets in environment settings, not code
  2. SOMEONE ELSEOne person reaches the value moment unaided while you watch and keep quiet
  3. COSTSHosting, AI and support per user, each labelled measured or assumed
  4. DECIDEPersevere, iterate, pivot or stop, with the evidence named
  5. SHOW ITFive minutes: the problem, the slice, what happened, the decision

Your Day 3 threshold is the yardstick. Compare against it; do not move it.

WORKED EXAMPLE · TASKBRIDGE 03

TaskBridge: a decision memo on one page

Starting point

“TaskBridge was a success. Users loved it. Next we’ll add rotas and reports.”

Reframed

Iterate. 1 of 1 lead accepted a job unaided in 1 min 40 s, against a 2-minute threshold; she missed the accept button at first. Hosting £10 a month, assumed. Next: move the button, test with three more leads. Illustrative.

Ask

  • What evidence does the weak version give?
  • Why is the strong decision “iterate” and not “persevere”?
  • What would change this decision?

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