← The programme Week 01 · 2 sessions

Map: understand the problem

SESSION 01 · TUESDAY

Products start with problems

Tonight you turn an idea into a problem a real person has, and plan how to find out whether it is true.

Start session → Present slides

You will be able to

Explain how a product differs from a project and from a feature
Explain why AI makes building cheaper but does not make being wrong cheaper
Write a problem statement: user, situation, struggle, consequence, evidence
Plan a 20-minute customer conversation that asks about past behaviour
Set up a Claude Project for your product with a working agreement

OUTPUT · Problem Statement v1 + interview guide, saved in your Product Book

SESSION 02 · THURSDAY

Who it is for and why they would switch

A problem only matters if a reachable group of people has it badly enough to change what they do today.

Start session → Present slides

You will be able to

Choose a narrow first segment using five early-adopter criteria
Describe the job to be done and today’s alternatives, including doing nothing
Write a value proposition in five parts: for, who, our product, unlike, because
Define a product personality: traits, voice, behaviours and what it never does
Build a one-screen concept as a Claude Artifact and show it to two people

OUTPUT · Opportunity Brief v1 + concept screen + evidence log started

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