Ignite at scale II: go to market and make the case

You will be able to

• Write a go-to-market plan on a page: segment, message, channel, offer and metric
• Position your product with five components, starting from the real alternative
• Choose one or two early channels, stating the effort each needs and why it fits
• Define activation as one event in a time window, and design onboarding towards it
• Score growth ideas with ICE and run one change with a threshold and a guardrail

OUTPUT · Go-to-market plan + launch page + first growth experiment

You will be able to

• Write an evidence-led business case: problem, evidence, solution, traction, economics, risks, ask
• Size your market bottom-up from people you can reach and what they pay
• Keep a risk register with likelihood, impact, mitigation and an owner
• Write a plain-language responsible-AI statement, or explain why you chose not to use AI
• Present an eight-minute demo and plan loop 3 with a weekly operating rhythm

OUTPUT · Business case + responsible-AI statement + eight-minute demo