← Day 01: The route DAY 01 · SESSION 01 · MORNING

Every product starts with someone’s problem

This week you take one idea along the whole MVPAI route. This morning starts where every product should: with a real person and a real difficulty.

Problem firstLevels of evidenceThe MVPAI routeGatesClaude Project

Present slides Full screen, one slide at a time · 12 slides

THIS SESSION 01

What you will leave with this session

Explain how a product differs from a project
Explain why AI makes building cheaper but does not make being wrong cheaper
Place any claim on four levels of evidence
Write a problem statement: user, situation, struggle, consequence, evidence
Describe the MVPAI route, how gates work and which checks must always pass

OUTPUT · A one-line problem statement, saved in product/01-route.md

THE METHOD 02

MVPAI: map, validate, plan, assemble, ignite

MAPUnderstand the problem · 01–02 · Day 2
VALIDATEProve the opportunity · 03–04 · Day 2
PLANDefine the MVP · 05–06 · Day 3
ASSEMBLEBuild, show and grade · 07–09 · Day 4
IGNITELaunch and decide · 10–11 · Day 5

Map the problem. Validate the idea. Plan the product. Assemble with AI. Ignite the business.

THE IDEA 03

Building got cheap. Being wrong did not.

What AI made cheaper

A working screen in an afternoon instead of a month
Three versions of an idea in one day
A first draft of almost any document or plan

What still costs the same

Weeks spent on something nobody needed
Your time, your budget and your credibility
Colleagues or customers who try it once and go back to the old way

When building is cheap, the expensive mistake is building the wrong thing well.

© 2026 MVP Studios Ltd. MVPAI™ and the MVP Studios Academy course materials, including the MVP Founders Programme and MVPAI in a Week, are original works of MVP Studios Ltd. All rights reserved. No copying, redistribution or commercial use without written permission. Course terms