← Day 01: The route DAY 01 · SESSION 02 · MORNING

From a problem to the smallest thing worth building

Who it is for, what they use today, what you are betting on, and the smallest product that tests the bet.

SegmentsAlternativesValue propositionRiskiest assumptionSmallest MVPADR

Present slides Full screen, one slide at a time · 13 slides

THIS SESSION 01

What you will leave with this session

Choose a narrow first segment and name today’s alternatives, including doing nothing
Write a value proposition and name the riskiest assumption behind it
Define the first value moment and the smallest MVP, with scope in and out
Describe a system in plain English: interface, logic, data
Explain what an ADR records and why

OUTPUT · A draft value proposition and first value moment in product/01-route.md

WHO IT IS FOR 02

Early adopters: who to serve first

HAS THE PROBLEMIt happens to them often, not once a year
KNOWS ITThey can describe it without you explaining it first
IS LOOKINGThey have tried a workaround or asked for a fix
CAN ACTThey can decide to try it without a long approval chain
REACHABLEYou can talk to one of them tomorrow

Start where all five are true. A narrow group you can reach beats a big market you can’t.

ALTERNATIVES 03

Your competitors are alternatives, not only products

What you think you compete with

Other handover or task apps with similar features
Large vendors with bigger budgets

What shift leads use today

A group chat, a whiteboard and a paper log
A shared spreadsheet nobody quite trusts
A phone call to whoever is on next
Doing nothing, and living with the odd dropped job

Doing nothing is free and familiar. Beat it clearly, or people will not switch.

© 2026 MVP Studios Ltd. MVPAI™ and the MVP Studios Academy course materials, including the MVP Founders Programme and MVPAI in a Week, are original works of MVP Studios Ltd. All rights reserved. No copying, redistribution or commercial use without written permission. Course terms