← The programme Week 02 · 2 sessions

Validate: frame and test the opportunity

SESSION 01 · TUESDAY

From evidence to a testable bet

Turn last week’s conversations into a clear bet, then design the smallest honest experiment that could prove you wrong.

Start session → Present slides

You will be able to

Synthesise your conversations into themes, each backed by a count and a quote
Score three different concepts on one scorecard and record why you rejected two
Map your assumptions by importance and evidence across four kinds of risk
Choose the single riskiest assumption and write it as a hypothesis
Design an experiment with a threshold set first, using the cheapest honest MVP type

OUTPUT · Scored concepts + assumption map + Experiment Card in product/02-strategy.md

SESSION 02 · THURSDAY

Vision, strategy and focus

Vision says where you’re heading. Strategy says which road, for whom, and what you’ll leave behind.

Start session → Present slides

You will be able to

Explain the difference between vision, strategy, goals, roadmap and backlog
Make five strategic choices, including what you will not do
Name the gap you own against today’s alternatives, with the evidence for it
Sketch a value model and a business model hypothesis with one willingness-to-pay test
Choose a North Star with input metrics, and write your roadmap as now, next and later bets

OUTPUT · Strategy on a Page, with competitor gap and business model, in 02-strategy.md

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